Going back with things you might not ask for in the brief…
WHAT WE DO
Getting sugar-high on bubble tea (with lots of milk foam)…
…for inspiration and new campaign ideas.
Being on set from dawn to dawn for some nice photos on our Instagram…
…but, at the same time, supervise to make sure
your commercials/viral videos look great.
Indulging ourselves in pop culture, watching and listening to things we do not even like…
…so the work we deliver stay on trend and become trends.
WHO WE ARE
SIMPLER, LESS-LAYERED, MORE EFFICIENT CREATIVE AGENCY FOCUSING ON IDEAS THAT MAKE AUDIENCES HAPPY SO THEY BUY MORE.
WHERE IT ALL STARTED
In 2016, a freelance job for Dien may XANH campaign broke all the viral records in Vietnam advertising history, becoming the most mentioned brand nationwide. It was a one-man-show of an art-based creative pitched against many agencies. There was no endless script or tagline discussion, no endless revisions, no minor changes. Only the advertising objective & the ideas were considered. And “boom”, the ads broke the Internet with countless likes, shares and parodies all over social networks in Vietnam.
The campaign proves the power of a simplified approach for effective creativity:
. Simplified process for more openness & collaboration
. Simplified message for more impactful communication
. Simplified execution for more room to add in creative contribution from different sources
. Simplified approval process with less layers for faster response in digital age
Less is more
MILLIONS PROJECT VIEW
(TOO BUSY FOR) AWARDS
360 COMMUNICATION STRATEGY
WHERE WE AT