– Observation –
Although Tet is considered the time for a break after a long year, many Vietnamese mothers & grandmothers often are stuck in tons of preparations, especially cooking special dishes for their families, instead of gathering and sharing the moments together. And that was where we decided to tap into.
– Idea –
Dramatizing home cooking as impressive kungfu skills, delivering by the two kungfu masters- mother & grandmother in the kitchen at Tet for the whole family.
Portraying mother and grandmother as two kungfu masters in the kitchen at Tet, dramatizing their cooking into ultimate legendary skills to cook for the whole family.
– Launch –
The short martial art film starts a social debate about let family eating instant noodles on this special occasion with two group of KOLs sharing their different opinions.
Facebook AR was also implemented to spread the messages using micro influencer profiles.