Digital Ads Logo & Branding


The Very First Light
For The Rocket of Growth & Success

– Brief –

GIGAMALL is a brand new name about to launch a mall in Thu Duc District HCMC. They came to us with nothing but the name and looking for a whole system of brand identity & communication plan to launch the mall. At that time, the mall was still a big bunch of concrete without anything yet.

The mall’s location was also really tricky because for the local residents in that area, especially the youth, it’s more hype and trendy to go to city centre to hang out & for them, the top mall should be right in district 1 – the city’s heart. So our challenge was how to change the bad presumption about the location.

– Idea –

Experiences & feeling are what we used as the brand’s very core competitive value. For all the mall out there.

– Brand Identity –

The collection of experiences and feeling.

– Launching Campaign –

A special Sun World AR camera filter was introduced on Facebook, easily activated for consumers whenever they smile for a selfie, which transformed them into a happy Tet version of themselves at Sun World.

The opening day was fantastic,
beyond our imagination