– Brief –
GIGAMALL is a brand new name about to launch a mall in Thu Duc District HCMC. They came to us with nothing but the name and looking for a whole system of brand identity & communication plan to launch the mall. At that time, the mall was still a big bunch of concrete without anything yet.
The mall’s location was also really tricky because for the local residents in that area, especially the youth, it’s more hype and trendy to go to city centre to hang out & for them, the top mall should be right in district 1 – the city’s heart. So our challenge was how to change the bad presumption about the location.
– Idea –
Experiences & feeling are what we used as the brand’s very core competitive value. For all the mall out there.