– Launch –
A 30s TVC was launched nation wide together with a KV all across Vietnam for 3 months. After that, series of 6s Bumper Ads keep on doing the magic reminding people what they can do with a touch. Lastly a promotion TVC pushed the trial to climax with a singleminded and strong message “Touch & Win Gold!”
The result? People starts to explore the new function and organic words of mouth were shared amongst community.