– Brief –
Yamaha Janus wants to expand its male users as currently 80% Janus riders are female. So they are launching some new masculine colors that target university male students.
– Idea –
To be honest this type of audiences and products are all about look & being cool. So we decided to use Issac – a handsome celeb role model for our target & tell a story through an MV about the look & the attitude of a charming man.