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Yamaha – Thần Thái

A fun & on trend MV
that catch the students’ attention

– Brief –

Yamaha Janus wants to expand its male users as currently 80% Janus riders are female. So they are launching some new masculine colors that target university male students.

– Idea –

To be honest this type of audiences and products are all about look & being cool. So we decided to use Issac – a handsome celeb role model for our target & tell a story through an MV about the look & the attitude of a charming man.

– Result –

The MV launch online and in cinema generating loads of likes from students and as a result, sale for Janus male version bikes have risen to almost meeting the female bikes sale.

Thank you for such effectiveness

– Yamaha Team –