Going back with things you might not ask for in the brief…
WHAT WE DO
THERE IS NO MAGIC TO THIS BUSINESS. WE DO GOOD WORK TO GET MORE GOOD WORK.
WHO WE ARE
SIMPLER, LESS-LAYERED, MORE EFFICIENT CREATIVE AGENCY FOCUSING ON IDEAS THAT MAKE AUDIENCES HAPPY SO THEY BUY MORE.
WHERE IT ALL STARTED
In 2016, a freelance job for Dien may XANH campaign broke all the viral records in Vietnam advertising history, becoming the most mentioned brand nationwide. It was a one-man-show of an art-based creative pitched against many agencies. There was no endless script or tagline discussion, no endless revisions, no minor changes. Only the advertising objective & the ideas were considered. And “boom”, the ads broke the Internet with countless likes, shares and parodies all over social networks in Vietnam.
The campaign proves the power of a simplified approach for effective creativity:
. Simplified process for more openness & collaboration
. Simplified message for more impactful communication
. Simplified execution for more room to add in creative contribution from different sources
. Simplified approval process with less layers for faster response in digital age
Less is more
WHERE WE AT