Going back with things you might not ask for in the brief…
WHAT WE DO
THERE IS NO MAGIC TO THIS BUSINESS. WE DO GOOD WORK TO GET MORE GOOD WORK.
(by ‘good’, we mean either good cause or good laugh)
LET'S START A GREAT CAMPAIGN!
WHO WE ARE
SIMPLER, LESS-LAYERED, MORE EFFICIENT CREATIVE AGENCY FOCUSING ON IDEAS THAT MAKE AUDIENCES HAPPY SO THEY BUY MORE.
(thus sales goes up and brands are happy, we are happy)
WHERE IT ALL STARTED
In 2016, a freelance job for Dien may XANH campaign broke all the viral records in Vietnam advertising history, becoming the most mentioned brand nationwide. It was a one-man-show of an art-based creative pitched against many agencies. There was no endless script or tagline discussion, no endless revisions, no minor changes. Only the advertising objective & the ideas were considered. And “boom”, the ads broke the Internet with countless likes, shares and parodies all over social networks in Vietnam.
The campaign proves the power of a simplified approach for effective creativity:
. Simplified process for more openness & collaboration
. Simplified message for more impactful communication
. Simplified execution for more room to add in creative contribution from different sources
. Simplified approval process with less layers for faster response in digital age
Less is more
BRAND CONSULTATION
360 COMMUNICATION STRATEGY
CREATIVE DEVELOPMENT
DIGITAL MARKETING
PRINT MARKETING
FILM PRODUCTION
DESIGN SOLUTION
WHERE WE AT
