WHAT WE DO

Going back with things you might not ask for in the brief…

…but might give solutions for your problems and beyond.

Getting sugar-high on bubble tea (with lots of milk foam)…

…for inspiration and new campaign ideas.

Being on set from dawn to dawn for some nice photos on our Instagram…

…but, at the same time, supervise to make sure
your commercials/viral videos look great.

Indulging ourselves in pop culture, watching and listening to things we do not even like…

…so the work we deliver stay on trend and become trends.

WHO WE ARE

SIMPLER, LESS-LAYERED, MORE EFFICIENT CREATIVE AGENCY FOCUSING ON IDEAS THAT MAKE AUDIENCES HAPPY SO THEY BUY MORE.

(thus sales goes up and brands are happy, we are happy)

WHERE IT ALL STARTED

In 2016, a freelance job for Dien may XANH campaign broke all the viral records in Vietnam advertising history, becoming the most mentioned brand nationwide. It was a one-man-show of an art-based creative pitched against many agencies. There was no endless script or tagline discussion, no endless revisions, no minor changes. Only the advertising objective & the ideas were considered. And “boom”, the ads broke the Internet with countless likes, shares and parodies all over social networks in Vietnam.

The campaign proves the power of a simplified approach for effective creativity:
. Simplified process for more openness & collaboration
. Simplified message for more impactful communication
. Simplified execution for more room to add in creative contribution from different sources
. Simplified approval process with less layers for faster response in digital age

Less is more

38

SATISFIED CLIENTS

88

FINISHED PROJECTS

1268

MILLIONS PROJECT VIEW

00

(TOO BUSY FOR) AWARDS

BRAND CONSULTATION

360 COMMUNICATION STRATEGY

CREATIVE DEVELOPMENT

DIGITAL MARKETING

PRINT MARKETING

FILM PRODUCTION

DESIGN SOLUTION

WHERE WE AT

Call Us:

(+84)98 996 0268 (Quyền)

Email:

chauchanquyen
@thesecreta.com

Address:

Masteri Millennium Tower –
132 Ben Van Don, Dist.4, HCMC

Social: